Connect the dots—and make them personal.
Shopping is now much more than simply deciding between in-person and online channels. Consumers research and buy products through a myriad of digital channels, including social media, mobile apps, and even smartwatches. Their journeys also span in-person and digital touchpoints. For example, they may research in store and buy online—or buy online and pick up in store.
Download this whitepaper to find out more.