How Personal is Too Personal?

Today, CMOs, CEOs, CTOs, CFOs, and Boards of Directors are pressured to build a profitable business. This is an indication of the pressure to respond to customer expectations, and deal with customer frustrations and rising customer churn that ultimately impact the brand and profitability.

This whitepaper explores the steps customer experience (CX) leaders should take to drive the best possible outcomes in deepening their customer engagement, through hyperpersonalization.