The PayPal Impact – Nielsen Study For Australia

A recent study found that merchants that accept PayPal enjoy conversion rates 64% higher at checkout (from the point at which customers start to pay) than other payment methods, especially on high average order verticals. And, in Australia, consumers are 10.5x more likely to convert in general wherever PayPal is visible. This report examines how Australian-based large enterprise merchants have benefited from partnering with PayPal across three core areas: spend, conversion, and merchant experience.